Alteryx, Inc’s (AYX) CEO Dean Stoecker on Q2 2020 Results – Earnings Call Transcript

Alteryx, Inc. (NYSE:AYX) Q2 2020 Earnings Conference Call August 6, 2020 5:00 PM ET

Company Participants

Chris Lal – Chief Legal Officer

Dean Stoecker – Chairman and Chief Executive Officer

Kevin Rubin – Chief Financial Officer

Conference Call Participants

Tyler Radke – Citi

Derrick Wood – Cowen and Company

Ittai Kidron – Oppenheimer

Chris Merwin – Goldman Sachs

Brad Sills – Bank of America

Bhavan Suri – William Blair

Hannah Rudoff – D.A. Davidson

Adam Beshara – JP Morgan

Brent Bracelin – Piper Sandler

Joey Marincek – JMP Securities

Operator

Greetings, and welcome to the Alteryx Second Quarter 2020 Earnings Conference Call. At this time, all participants are in listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder this conference is being recorded.

It is now my pleasure to introduce your host Chris Lal, General Counsel. Thank you, Mr. Lal, you may begin.

Chris Lal

Thank you, operator. Good afternoon and thank you for joining us today to review Alteryx’s second quarter 2020 financial results. With me on the call today are Dean Stoecker, Chairman and Chief Executive Officer and Kevin Rubin, Chief Financial Officer.

During this call, we may make statements related to our business that are forward-looking statements under federal securities laws. These statements are not guarantees of future performance. They are subject to a variety of risks and uncertainties. Our actual results could differ materially from expectations reflected in any forward-looking statements. For a discussion of the material risks and other important factors that could affect our actual results, please refer to our SEC filings available on the SEC’s website and the Investor Relations section of our website as well as the risk and other important factors discussed in today’s earnings release. Additionally, non-GAAP financial measures will be discussed on today’s conference call. A reconciliation of these measures to their most directly comparable GAAP financial measures can be found in today’s earnings release.

With that, I’d like to turn the call over to our Chief Executive Officer, Dean Stoecker. Dean?

Dean Stoecker

Thanks, Chris and thanks to everyone on the call for joining us today. We hope that everyone continues to be healthy and safe during this challenging time. Let me give you a brief overview of our Q2 results followed by some details on COVID’s impact on our go-to-market activity, then we’ll dive into strategy for navigating the uncertainty that we expect will continue for some time.

Lastly and perhaps, most importantly Q2 was a quarter for innovation. For I’ll bring you up-to-date on three meaningful additions to our product portfolio and how they’re resonating with customers in advancing our role in the analytics, process, automation category. Kevin will then walk through our second quarter financial performance and provide our outlook for the third quarter and high-level commentary on what we’re expecting for the remainder of the year.

In Q2, we generated $96 million in revenue up 17% year-over-year, while bookings were flat, we did exit the quarter with over 40% year-over-year growth in annual recurring revenue. Our Q2 gross margins remain strong at 91% and we added 271 net new customers including six of the Global 2000. We now have more than 6,700 customers around the world including 37% of the Global 2000. Net expansion was 126% overall and 137% for the G2K.

Finally, our balance sheet remains strong with just under a $1 billion of cash and equivalents. The global dislocation experienced as a result of the COVID pandemic followed by shelter in place orders, altered our customers buying behaviors in Q2. We observed notable changes such as higher levels of scrutiny on spending across all sectors resulting in longer sales cycles, smaller deal sizes and less favorable linearity in the quarter.

Based on what we see today, we do not anticipate a material improvement in business conditions during 2020. At the same time, we believe that COVID is creating a longer-term tailwind for our business. Companies that lacked analytic rigor or those with data challenges sort out a quick ROI solution to help them adapt to rapidly changing business conditions. Many found their answer with Alteryx. We believe this dynamic provided a tailwind for new business during Q2 as we saw solid land activity in high risk verticals such as transportation, accommodations, food service and retail.

We believe this illustrates the data and analytic capabilities are important particularly in challenging times although initial deal sizes were slightly smaller than they have historically. The industry and functional used cases Alteryx addresses continue to be quite broad. We landed new customers including Levi Strauss, Brazil, [indiscernible] limited, Petrobras [ph], Banco Santander and Omega in LATAM, Tassal Group Limited, Samsung Biologics, 5G – Japan, Toyota Systems Corporation and China Construction Bank in APJ, Suncor Energy, Match Group, SNAP, BlackLine and ServiceNow in North America and Bayer AG, Mondulus [ph], Statistics Center – Abu Dhabi, Merck Chemicals [ph], Qatar Airways, Southern Water Services and L’Oréal in EMEA.

While we see incredible ROI stories every quarter in Q2, two stood out. The first example was like so many activities during this pandemic delivered virtually in a webinar in early July. In this session, Neil Leibowitz, Vice President of Tax at SiriusXM described the journey his tax team had in landing and expanding with the Alteryx APA platform. It began in Q3 of last year with an adoption license to create efficiencies and compliance in provision process along with developing cash models for the complex tax of federal and state apportionment. Neil stated that “Alteryx was easier to use and more likely to be adapted by a larger audience”.

Early used cases that drove hundreds of hours of savings led to a third expand in Q2 of this year to support shared services and accounting operations with a focus on automation and its ROI. The business case for analytics process automation was defined in 157 used cases with potential savings of more than 9,200 hundred hours annually. In a period of just 90 days, they automated more than 40 used cases and contributing more than 2,500 hours of annual savings. Over their short nine-month journey of transformation Neil indicated that COVID has successfully forced them to think more critically through a financial lens to justify technology investments.

We’re super excited to count SiriusXM as an Alteryx land and expand customer. Additionally, when you save lives ROI is immeasurable. With the assistance of our Riyadh, Saudi Arabia partner Quant Data & Analytics. We’ve closed Saudi Arabia Ministry of Health primarily for a COVID-19 used case. The Ministry manages local government hospital and medical activities. They were in a trial experience when COVID started. With the Alteryx APA platform they were able to automate the collection of COVID test results from national labs integrated with hospital data and data on those who were quarantined in hotels. They then built network analysis work flows to understand the virus reproduction rate and track its spread.

According to the customer, this helped them slow the spread of the virus and save lives of frontline healthcare workers and the population at large. The power of Alteryx gave them insights into how, when and where to respond to COVID-19 cases and who to quarantine, what facilities to close and how to allocate hospital bed space. These used cases are 100% aligned to our company mission to unleash the thrill inherent solving problems using our platform to fuel remarkable, business and social outcomes.

Let’s turn to COVIDs impact on our Q2 expansion activity. As with new business, we saw expansion business sales cycle slow, conversations with customers indicated that many thought to leverage their existing investments rather than undertake large, new projects and consequently postpone or downsize larger initiatives. To address this new normal of buying behavior, we increased our use of adoption licenses.

An adoption license is a short-term contract generally six months that allows the customers to effectively take Alteryx for an extended test ride to prove value, engage demand before they make a longer-term commitment. Adoption licenses allow us to engage with broader audience at larger enterprise for an extended period of time to help prove out digital transformation initiatives. It is also a way for us to continue to engage with and support our customers in these trying times and also acts as an insurance policy of sorts for our customers.

In Q2, adoption agreements increased by over 60% year-over-year and more than 100% sequentially. As you hear in the SiriusXM story these have been a successful sales revenue for us since we initiated our land and expand model. Historically, upon expiration of the adoption agreement we see a large convert to departmental or enterprise license agreements accelerating expansion velocity. While we cannot predict when macro conditions will improve, we can and will continue to support our customers as they navigate these difficult times.

Turning to retention, as we discussed on our Q1 call. We want to get an experience high customer churn particularly in smaller organization, in highly impacted verticals and regions mostly impacted by COVID. Dollar based churn was predominantly seen in downsized contracts as customers brace themselves for potential economic impacts related to the pandemic and rationalize existing investments. As has been the case in prior quarters, most of the customer churn was driven by organizations with only a single designer seat that has not yet expanded. It is also important to note that customer churn continue to be concentrated in the commercial sector which we defined as less than $100 million in annual revenue regardless of the vertical.

Turning to our ecosystem on the heels of announcing our global elite relationship with PWC in Q1. In Q2 we broadened our partner network by adding two strong technology partners in Adobe and UiPath. We believe, they’re having an open and vibrant ecosystem is an important element to bringing our analytic process automation vision to life as the market for data, analytics and automation continues to converge.

During Q2, Alteryx delivered significant innovation to the market with the launch of Intelligence Suite, Alteryx Analytics Hub and our next generation AMP engine. Intelligence Suite brings to market a powerful designed add-on bundle of assisted modeling which enabled analyst in the line of business to build robust, machine learning and advance analytic models in a code-free environment through a guided step-by-step process. Intelligence Suite, text mining and natural language processing building blocks also deliver improved capabilities for working with semi-structured and unstructured data through OCR recognition, sentiment analysis and topic modeling as a result.

Early feedback from customers has been positive and early customers include Siemens Gas and Power, Bell Canada, Qdoba Restaurant Corporation, Mars [ph] Incorporated, General Dynamics and the US Navy’s, Naval Research Lab. Alteryx’s Analytics Hub sets in stage for the next generation of analytic process automation by up leveling automation, collaboration and data discovery in a securing governed way. Allowing everyone across the entire enterprise to benefit from actionable data and analytics.

Hub blurs the lines between the design time experience and designer and runtime automation in server and provides an affordable path for smaller work teams to leverage the benefits of automation. In future releases, we intend to see greater integration with some of the capabilities of Connect and Promote, auto modeling capabilities currently being developed and a potential marketplace for third parties to monetize assets to the growing audience of Alteryx users around the world.

We also introduced our new Alteryx Multithreaded Processing engine or AMP allowing customers to execute workflow simultaneously resulting in processing efficiency on larger data sets with complex analytical process. While not a standalone skew, the AMP engine is shift with every designer, server and Analytics Hub and we’re delighted to see impressive efficiency gains in analytic processing. Alteryx is proud and humble to have been named a customer’s Choice Recipient in the Gardner Peer Insights for Data Science and Machine Learning Platforms for the third consecutive year.

Let me now give you an update on how Alteryx is adjusting to operating in today’s fluid environment. We continue to operate primarily in a work from home environment although we have started to reopen select offices and regions where it is permitted and where it’s safe to do so. However in regions where offices have reopened, we will not require our associates to return to work, if they’re not comfortable doing so and we’ll continue to support remote work in the near term. The health and safety of our associates is our primary objective.

While overall the Alteryx team adapted well to working at home, we did struggle to effectively onboard and enable some of our new hires particularly new sales reps learning our systems playbooks and new product offerings. Many of these new sales reps had very limited if any time on site at one of our offices and haven’t ramped us as quickly as historical cohorts. We’ll address the specific challenge and restore overall sales and marketing efficiency to historical levels. We are or have made the following operational adjustments.

We’re improving sales enablement and further refining our learning and development capabilities to help reps ramp up at the same levels they have historically. We’ve adopted a new learning platform, adjusted sales playbooks to account for our additional offerings and are creating enhanced content to foster learning in a fully remote environment. While improving sales enablement we are also enhancing our engagement with global alliances and tech partners to expand our sales footprint.

With the negative financial realities taking hold in many verticals mid-market and SMB organizations we’re reallocating some sales resources. For example, we’ve reassigned some of our reps from the commercial teams to our enterprise and customer success teams to help support larger expansion and customer renewal activity. We will continue realign an enhance marketing community and support initiatives to digital experiences to reflect today’s reality.

As we discussed with you last quarter. We launched a virtual support center which continues to see strong engagement levels and our community site continues to be a great resource for customers to connect with each other while in-person opportunities to do so are limited. Maintaining profitability is an important strategic objective, so we continue to closely monitor and if necessary, we’ll adjust operating expenses to appropriately will align to our operating plan.

We are monitoring key performance indicator such as pipeline creating and conversion rates. Average deal sizes, sales cycles, renewal rate and overall discounting to ensure that our top and bottom-line performance is aligned. I’m proud of the work our associates have done in most uncertain of times. But what I’m most proud of this quarter, is that work that our team has done on our ADAPT program.

As we discuss with you last quarter, ADAPT, our Advancing Data Science and Analytics Potential Together program is a way to give back to the global analytics community and help upscale those negatively impacted by the COVID-19 crisis. Since launching in early May, we’ve welcomed almost 10,000 participants from 125 countries since the program. We are excited to bring more people into the analytics fold and provide them with the resources to help them be part of today’s data driven economy. With hundreds of individuals becoming certified in our platform and obtaining their nano degrees and business analytics on the Udacity learning system. We’re doing our part to help future-proof their careers.

In closing, despite the continued uncertainty that I believe will remain for the foreseeable future. We remain steadfast in our belief that Alteryx is well positioned to execute on our vision for analytics process automation. We’re confident that we’ll emerge from this crisis stronger than ever and in a solid position to drive higher levels of growth and margin expansion.

With that, let me turn the call over to Kevin to discuss our Q2 financial performance and our outlook for Q3 as well as some commentary for the remainder of the year. Kevin?

Kevin Rubin

Thank you, Dean. Before jumping into the numbers let me provide you some additional color on the business impacts, we experienced in Q2 as a result of the current pandemic. Last quarter, we highlighted that new business activity in April was consistent with the levels in April, 2019. This gave us some degree of confidence that customers were reengaging after the abrupt slowdown we saw at the end of March. However, as we have typical software linearity in our business meaning the majority of our bookings are generally concentrated in the back half of the customer, changes in customer buying behavior did not become apparent to us until later in the quarter.

These changes included elongated sales cycles resulting from customers having more robust approvals processes and higher levels of scrutiny, smaller deal sizes and less favorable linearity with some transaction slipping into Q3. During the quarter, we added 271 net new customers and now have 6,714 customers including 737 or 37% of the Global 2000. Within our new logos for the quarter, we landed new customers in high and medium risk verticals demonstrating that even in these challenging times analytics remains very important.

The changes in customer buying behavior were most evident in our expansion business particularly for transactions that were not attached to renewal. Along with these trends sales and marketing productivity declined for the quarter and we saw a moderate increase in our churn rates globally. As Dean mentioned there are number of actions, we’re undertaking in the near term to drive efficiency in our business. I will lay these actions by strategic investment priority.

First, sales and marketing. As we discussed previously our primary investment areas has been expanding our global go-to-market footprint. Q2 was a challenging customer buying environment and as a result we’re focusing on improving sales rep training and enablement, reevaluating our partner engagement, redeploying sales resources to focus on higher value opportunities and adjusting marketing spend to reflect the digital reality we’re living in today. We will continue to monitor key activity levels affecting unit economics including our trial activity and conversion, pipeline creation, sales cycles, average deal sizes, contract duration, renewal rates and overall discounting levels to inform us of how or if, we continue to invest during the remainder of the year.

Our second investment area is product development. We expect to continue to invest in our product development efforts to advance our product roadmap in support of APA and digital transformation. We believe being able to continue to advance our product roadmap despite the short-term challenges will better position us when we emerge from the pandemic and current economic dislocation.

Our third investment area is back office support and infrastructure. We’re critically evaluating investments in this area and direct response to our go-to-market dynamic. We will closely monitor momentum in our go-to-market and make future investments in this area as deemed necessary. In the near term, we’re focused on ensuring these teams are operating efficiently in support of our global teams.

As we navigate the remainder of the year, we intend to balance future growth and profitability appropriately until we begin to see renewed strength in our go-to-market. We have historically demonstrated the financial discipline of balancing investment for growth and profitability and we intend to manage our cost structure based on top line dynamics.

Now turning back to the numbers, revenue was $96.2 million an increase of 17% of year-over-year. US revenue was $66 million, an increase of 14% year-over-year while international revenue was $30.2 million, an increase of 25% year-over-year. Growth in North America was negatively impacted by lower expansion activity specifically within our enterprise and global strategic customer teams. Internationally, although most regions did experience weakness, we saw strength in the Middle East and Asia.

Overall, average contract duration for Q2 was approximately two years consistent with prior periods. Net expansion for Q2 was 126% and net expansion for the Global 2000 was 137%. We ended the quarter with $430 million of ARR or annual recurring revenue which was up over 40% year-over-year. Going forward we intend to provide ARR as an additional operating measure to help investors assess the health of our business.

Before moving on, I want to remind everyone that unless otherwise stated I will be discussing non-GAAP results. Please refer to our press release for a full reconciliation of GAAP to non-GAAP results. Our Q2 margin was 91% consistent with Q2, 2019. Our Q2 operating expenses were $88 million compared to $73.4 million in the same period last year. The increase in expenses is primarily attributable to increases in our overall headcount levels. Our Q2 operating loss was effectively breakeven. Net income was $1.7 million or $0.02 per share based on $69.6 million non-GAAP fully diluted weighted average shares outstanding.

Turning now to the GAAP balance sheet and statement of cash flows. In the second quarter, we used $13.4 million in cash flow from operations primarily related to timing of payments related to cancelled events and other working capital needs. Year-to-date we have generated $6.6 million of positive operating cash flow and as of June 30, had $974.4 million in cash, cash equivalents, short-term and long-term investment. We ended the quarter with 1,515 associates up from 1,478 associates as the end of Q1, 2020 and 1,076 associates at the end of Q2, 2019.

Now turning to our outlook. The current macroeconomic environment continues to be in the state of turmoil and we expect conditions will remain fluid. Taking this into account. We’re providing revenue, operating income and EPS guidance for Q3 consistent with historical patterns. We’re also providing a full year outlook for revenue and ARR. We emphasize that our guidance is subject to various important risk and cautionary factors referenced in our call today and in today’s earnings release.

Our guidance considers the following; the overall macroeconomic environment continues to be as challenging as we experienced in Q2, 2020 and expanded guidance range to account for increased uncertainty of new business, timing of renewals, variability in contract duration and slightly higher churn rates. The average duration of our subscription agreements will be approximately two years. However, there may be headwinds relative to contract duration as compared to the second half of 2019. Approximately 35% to 40% of our TCV booked in the quarter will be recognized upfront with the remainder recognized ratably over the time of the contract.

For Q3, approximately 70% of our revenue will be recognized from deferred revenue and scheduled multi-year billings. Approximately 15% is expected from contract renewals and the remainder expected to come from net new business closed in the quarter. We’ve historically seen 80% to 85% of in-period bookings coming from existing customers which is generally in line with what we saw in the first half of 2020.

For Q3, 2020 we expect GAAP revenue in the range of $111 million to $115 million representing year-over-year growth of approximately 7% to 11%. We expect our non-GAAP operating income to be in the range of $8 million to $12 million and non-GAAP net income fully diluted share of $0.09 to $0.14. This assumes $71 million non-GAAP weighted average fully diluted shares outstanding. Again, assuming no major changes to macro conditions we believe that revenue for the full year 2020 will be approximately $460 million to $465 million or a year-over-year increase of approximately 11%. Additionally, we expect to exit 2020 with approximately $500 million of ARR or annual recurring revenue which translates into over 30% year-over-year growth.

In summary, while we’re in unprecedented times we believe that Alteryx remains we positioned given our strong market, product market fit, significant market opportunity given the low penetration into our total addressable market, powerful business model and strong financial position with nearly $1 billion of cash on the balance sheet. Finally, I would also like to extend my special thanks to all of the Alteryx associates across the globe who have adopted to our work from home reality and have continued to delight our customers each and every day in these uncertain times.

And with that, we’ll open up the call to questions. Operator?

Question-and-Answer Session

Operator

[Operator Instructions] our first question comes from Tyler Radke with Citi. Please proceed with your question.

Tyler Radke

Between new business duration and churn, I guess just on duration. I know Kevin you said duration was about two years, but just curious if there was any year-over-year headwind. I know you said you may expect that a little bit in the second half of the year because as you mentioned bookings were flat year-over-year. But I just wanted to make sure whether there is any duration impact on the Q2 numbers that help drive the flat bookings and I think billings grew much faster than that. So just trying to understand kind of discrepancy there.

Kevin Rubin

Tyler, thank you. We did not hear the first part of the question, but if the end of it. If you’re just asking for the contract duration dynamics relative to kind of Q2 in the first half, I’m happy to answer that. But I want to make sure, I’m answering the right question.

Tyler Radke

Yes, it was mainly just are you seeing – was there a duration headwind if I look at Q2, 2020 versus 2019 because your bookings look like they were flat year-over-year but it looked like billings grew around 25%. So just wanted to understand if there was a duration headwind on the bookings.

Kevin Rubin

Thanks for clarifying. We did not see any material change in contract duration as it related to Q2 versus Q2.

Tyler Radke

Okay.

Kevin Rubin

And what we experienced with billings was really a timing effect that came into Q2.

Tyler Radke

Okay. And then I guess just a question maybe for Dean. I think as you look at the broad customer base of Alteryx and there’s tons and tons of different used cases out there from data prep to advanced analytics to kind of automation within finance department. And I’m curious if you’ve observed, if any of those used cases are stickier. I would think some of the work you’re doing with PWC in terms of modernizing packs and finance obviously those departments still have to do their taxes and whatnot, in this environment. So just kind of curios if there’s any kind of discrepancy between business trends based on the used case.

Dean Stoecker

No, I don’t think there’s really been any major fee change in the use of Alteryx for any functional area. I would say that we did see a bit more scenario planning with Alteryx in FP&A 2018’s [ph] in Q2 and probably will continue to see that in Q3. I think that for the last six months or so more and more activity is around, automating the office of finance very similar to what you saw on the SiriusXM used case. The partnerships with folks like PWC brings us subject matter expertise for us.

Most of the churn that we saw in the business was actually commercial account that either couldn’t expect or just didn’t have TAM [ph] available. And so I think what we saw in the quarter was just elongated sales cycled and smaller average deal sizes for the most part and that’s why we kicked in with our adoption licenses. So the used cases remain the same, the selling cycle changed a bit. The vehicle wasn’t a new one, it’s been time tested with the adoption licenses and so we continue to be pretty excited about what’s happening in this space.

I think a lot of the large organizations have paused major transformation efforts. We saw a lot more mini and micro transformation efforts, so that folks in the CxO office can continue to march down this journey to digital transformation success.

Tyler Radke

If I could just sneak one, clarification. When you talk about some of these license agreements where maybe you give an unlimited amount of users for a period of time just to kind of trial and see demand, when do those periods – when does that typically expires it? Year end? Does that align with your Q4? I just wanted to clarify that.

Dean Stoecker

Well we have different ilk’s [ph]. So we control the three dials that matter to us and to the customers. And they are the number of seats in servers. We don’t do unlimited. We have a price point for that use and a duration. Sometimes depending on the maturity of the culture the organization has or the vision that they have for transformation, it maybe three months, it maybe six months, it might be nine months.

What we do know is that, we’ve had very good conversion success historically with this. We saw a number of new business adds this last quarter with adoption licenses which typically is not the case. So we’re helping out customers who don’t want to give up on their journey but have slowed down the velocity in that journey. And coming out of the adoption period tend to lead to much bigger expansion. We’re not sure if that will be the case, this time. If they’ll get pushed from Q3 to Q4 from Q4 to Q1. We do know that vehicle works.

Tyler Radke

Thank you.

Operator

Our next question comes from Derrick Wood with Cowen and Company. Please proceed with your question.

Derrick Wood

Kevin, you gave ARR that’s helpful. You gave us last quarter. I think you just gave a number last quarter, but now you’re giving a number and growth. Can you tell us what – how ARR grew in Q1 and what growth was in 2019? So we have those numbers.

Kevin Rubin

Yes, thanks Derrick. It is a metric that we’ve kind of drift out at various different milestones over the years and more recently we did provide in both Q1 and now going forward. We aren’t providing what those interim periods are. But I think there’s enough information that you kind of interpolate to come up with your own estimate.

Dean Stoecker

Well I think it’s important Derrick to remember that we guided to 30% growth on ARR to the end of the year. So healthy strong growing business in a very large space for data science and analytics and today we’re the only publicly traded companies that focuses in on this space with a code-free, code-friendly platform to help people see success in digital transformation.

Derrick Wood

Yes, thanks and team. I wanted to parse this a little bit more in terms of what you guys are seeing because there’s – we’ve seen other software companies weather the storm a bitter better through Q2 particularly in the enterprise and clearly you’ve got some more headwinds and it caught you by surprise going into back part of the quarter. I guess if you look at internal and external factors. On the external, is there something that with respect to year end markets that may facing greater budget pressure, maybe there’s a change competitively or internal was there some development where maybe there were seats oversold and there’s more absorption. You needed to be taking now. Maybe you can just kind of walk us through a little bit more thoughts on internal versus external impacts.

Dean Stoecker

I think it was a tale of two quarters. It was the things we can’t control, COVID and its spread and its impact on businesses and then the things we can control. So what we did see, it was almost like three quarters in one in Q2 with April being very different than May and June. So obviously there was an air pocket that had a big blip in it for April. We didn’t see actually much improvement although we anticipated some improvement in May, so linearity wasn’t necessarily on our side. So we actually took control of the things that we can take control of.

We for example rationalized our marketing spend, almost everything has gone to a virtual reality from moving everything, all the excitement from our Inspire Conference which drives people excited about the platform to buy. We moved all that excitement to the community. We’ve seen 68% growth in the monthly active users of community. We’ve seen an 82% engagement in engaged users on the community. We’ve launched our virtual solutions center. One of the thousand customers continue to advance their learning and understanding and the value that our platform brings.

We saw the Discovery Program launch which is a – and these were launched pre-COVID. Almost all of these activities began pre-COVID. 30-day trial program that’s kind of guided Discovery effort to get to value quickly. We held 235 virtual webinars including a live stream for the APA Event. We’ve iterated a bunch of things in the sales organization, allocating people to the customer success team and the enterprise expansion team. So there’s a whole bunch of things that we can’t change. But what we do know is that the conversations at the strategic level continue to very strong. We’re quite bullish on what’s going to happen as people start to emerge from COVID and frankly I think that the use of adoption licenses help us in long run.

Derrick Wood

If I could squeeze one more in that last point. Can you give us a sense of the mix of adoption license percentage of total transactions or some metric in Q2 and how you see that moving in the second half?

Dean Stoecker

We can’t give you that. I think what’s telling about it is, is that we had a more than 60% [ph] growth in the use of adoption licenses over same period last year. And I think the most telling is 100% increase in adoption licenses in a mostly pre-COVID quarter in Q1 to a COVID world in Q2. So it was a quick change to the model as soon as we recognize that there were some things we couldn’t control, organizations were standing up. New teams to scrutinize every kind of spend. They were delaying cycles. They were inserting as much bud in the process as possible and so these option licenses took out as much bricks in as we could possibly take out being some of the things we can control.

Derrick Wood

Okay, thank you.

Operator

Our next question comes from Ittai Kidron with Oppenheimer. Please proceed with your question.

Ittai Kidron

Thanks guys and Dean maybe just kind of following up again on these adoption licenses. Can you clarify the pricing on those as you materially lower and I’m trying to gauge again just to make sure I understand this? Whether this is something that you chose to try and push on customers given the challenges you had in closing deals and renewals or this is something that customers came to you and said, listen we’re having a bit of a challenge here. Can we do something temporary and then revisit somewhere down the road?

Dean Stoecker

Yes, we have standard skews for adoption licenses. There are some flexibility and again it goes back to the vision, customer has the aptitude and appetite for growth of our platform. I would say that, we offer them up typically as an ask from customers who would say things have slowed down. We’re not going to be able to get this deal through, so let’s figure out what the true demand is. They tend to be anywhere between let’s say $2,500. I don’t have the exact count for Q2. What I do know, it was a large increase in the number of adoptions.

Ittai Kidron

Okay and you referred us to the — this was itself, you talked about commercial. I just want to make sure again the buying behavior that has changed. It applies across your business and across all verticals or this is just a commercial and impacted industries?

Dean Stoecker

Well I think elongated sales cycle occurred across the entirety of the base of the business. I think that the churn was mostly impacted in commercial business, much of it in the highly impacted verticals. But at the same time 20% of our new customers came from high risk verticals, tending to be in larger organizations in those verticals. Some of those examples are like Qatar Airways who I don’t know if they had a plane in the air, but landed with us to really understand what’s happening in their operations.

Ittai Kidron

Got it, very good. Thanks guys. Good luck.

Operator

Thank you. Our next question comes from Chris Merwin with Goldman Sachs. Please proceed with your question.

Chris Merwin

I wanted to ask about the cloud strategy. I mean the same we keep hearing from companies is that as they talk to customers or increasingly looking to migrate all different type of systems through the cloud and I know that your — obviously some of your customers today have cloud instance of the product. But are you thinking about trying to migrate more and more of your customers to the cloud in time or architecting more cloud native products? Is there more of an imperative to do that in particularly in light of what seems to be an acceleration of digital transformations for customers? Thank you.

Dean Stoecker

Sure, thank you for the question. So everyone knows we actually have quite a few customers who are in the cloud. We have our server deployments for automation and the analyst processing up in AWS and Azure for as little as $9 an hour that you can execute with just a few keystrokes. We actually have that up there for three or four years with almost no activity and that’s not suggest that cloud isn’t important. But we’re hybrid. We understand that we want to be close to where the data lives and in large organizations especially in the Global 2000 most of their data hasn’t moved.

In fact earlier this week, I was on the phone with a Chief Data Officer of a Fortune 50, insurance company on the East Coast and he indicated that they’ve been dabbling with the cloud for quite some time. But not a single bit of customer data was currently in the cloud. And so I think that we’ve been focused on cloud for a very long time. We are in the process of a cloud-based designer mostly to ease the burden of deployment of large implementations in organizations around the world.

If you attended our APA event, you would have heard that PWC indicated they have 55,000 users of Alteryx. Now if they hassle to deploy quarterly releases of an image for those users for having a browser-based delivery would be better. The customers are not pushing us for a multi-tenant SaaS service at least not today. The data is living everywhere. It’s going to be hybrid forever.

We’ll live where the customer tells us to live and we’ll be prepared when the customer says that the data gravity has shifted. It just has not shifted and I don’t think it’s going to shift for quite some time.

Chris Merwin

Got it. Thanks very much.

Operator

Thank you. Our next question comes from Brad Sills with Bank of America. Please proceed with your question.

Brad Sills

I wanted to ask more about the adoption licenses. What has been your experience been historically in terms of version of those types of license to [indiscernible] expansion from there?

Dean Stoecker

Well we see significant conversion rates considerably higher than our normal conversion rates and that’s because we have strategic conversations typically top down. We don’t offer adoption licenses to the analyst who’s just trying to solve the data problem and might have 10 users in their functional area. It’s typically some who’s moving down the path of major transformation who isn’t sure that they’ve got 200 users or 2,000 users or 20,000 users.

So we’re pretty careful on how we move those dials of the adoption licenses. We’ve seen great success. We’ve tried not to rely on them. But in the time like Q2 has customer struggled to figure out how they were going to get to their success and we came to their rescue, to help them out and it will work out for us in the long run. Whether that converts in the period in which the adoption license expires or not is yet to be seen. Again we’re bullish on what’s going to happen in the future. It’s just a matter of timing and we’re going to recover from COVID.

Operator

Thank you. Our next question comes from Jack Andrews with Needham. Please proceed with your question.

Unidentified Participant

Good afternoon, this is Conan [ph] for Jack Andrews today. I was wondering if you could provide some color on some of your comments on longer deal cycles. Can you provide some numbers around average deal time before and how that’s changed today? And how should we be thinking about what you can control in terms of sales and marketing to get these sales cycles back to normal?

Dean Stoecker

Well we’ve clearly looked at every aspect of our sales in marketing, go-to-market activities. We’ve rationalized the bunch of things, the way we moved most everything to virtual. We’ve double down on ways to support and engage our customers. I won’t give you the magnitude of the deal sizes. But they are – I wouldn’t say they are extremely smaller. They’re a smudging [ph] smaller. But the sales cycles are a bit longer. And there are some ways you can control, some of it and there’s other ways you can’t. Most of the customers that we sell to – it’s in particular the top down selling motion.

Most organizations who are going to have a large expansion with us inserted their own teams just like we did where we have scrutiny over big spend and committees get more involved when they’re working remotely. It becomes more and more of a challenge. I think we actually illustrates a customer from Q1 that was just at a very large expand that had 16 different signers across four different countries and those are just challenging things for customers and Q2 kind of accelerated that change and so we embrace that in the ways we could and we’re doing all that we can to – well you know that we’ve been very capital efficient. So we’re never going to take these situations like. We’re going to look at all of our spend and we’re going to make sure that we’re investing in, the things that drive the most value for shareholders.

Unidentified Participant

Thank you, that’s helpful. And can you talk about how you recently announced APA messaging, how it resonates so far with customers? How’s this revised go-to-market helped in terms of new wins specifically?

Dean Stoecker

Well it’s been great actually. The APA message – we started that whole process back in late summer of last year. We recognized that what was happening is all of our conversations have become more strategic and our platform has become more critical for transformation. Remember that the APA message is all about this convergence of analytics data science and automation. And it’s at the forefront of certainly the fee [ph] suites mind. And the APA messaging came off really well in June. We launched the category first week in June. We had large attendance at our live event.

We continue to have meaningful conversations with both new customers and existing customers. By the way Fortune 50 insurance company that was on the phone, with – that I mentioned earlier. He actually is a large customer of Alteryx and then we were talking about the APA message and he said, well your APA platform not only allows me to do things better. But it allows me do better things. Meaning, we give all their time back, so they can focus in more strategic initiatives to drive higher values in terms of outcome. So the response has been greater and our product innovations that we rolled out fit very cleanly and nicely into that APA messaging.

Unidentified Participant

Thank you, appreciate the color.

Operator

Thank you. Our next question comes from Bhavan Suri with William Blair. Please proceed with your question.

Bhavan Suri

I guess I wanted to touch a little bit just on sort of a back half on a little bit on the logic here. so in tough times, when we think about core used cases like understanding price elasticity or how to create new pricing models that drive greater usage $5 [indiscernible] etc. It feels like the used case for the core technology should tick up like the ability to say, how do we drive better profitability, better pricing, better segmentation, better allocation on store shelves etc. help me sort of reconcile a little bit with what you’re seeing in terms of the larger customers. Again commercial I understand, but your larger customers totally get the value and so help me understand I feel like the usage should be picking up dramatically as people try to figure out how do I optimize in this environment.

Dean Stoecker

Well I think the timing is kind of what’s at stake here. It’s not the interest in the technology or the value proposition or the technology drives, when companies are down, digital transformation efforts. They want to ensure that it’s not a single use case that’s driving the value. They care about well what SiriusXM heard about 157 used cases and they wanted to make sure that they could cover off on a large number of those used cases before they actually did expand.

I will say that as we’ve gone more from in the last 12 months maybe even 18 months. More and more from a small land to the top down selling motion with larger lands and large expand. One of the things that we’ve also done even in the last 90 days is, leverage our value engineering team for more of the strategic discussions that we’re having with the C suite. So we put together a value engineering team about a year and half, two years ago.

We’ve perfected the playbook for value engineering in a few of the verticals. We’ve begun socializing that effort with a broader part of our go-to-market team. So we do drive value. I think you see that in every customer you talk to, to see that in all the used cases, that you find on 260 used cases that you find on community. And so the key is actually driving more of it so that sellers have that value proposition at the moment of inflection for customers to buy.

Bhavan Suri

Got it and then maybe touching a bit on the products. When I think about the AMP product, I sort of think about the scale what you’re doing now in terms of data cleansing, data preps sort of pulling it all data together in a much bigger scale. Do you feel like you’re moving back into the stack a little bit so that ETL space it all because its’ a still business unit? There’s still sort of low-code, no-code. So help me think about sort of where you’re headed in terms of that direction. Is there sort of strategic direction to head back towards a little deeper and fact there? And then I have a quick follow-up.

Dean Stoecker

No the AMP engine is an in-memory engine. It is far more scalable we’re seeing. Extraordinary throughputs on processing for large databases particularly when there is complex analytics process is being run. But again it is an engine that for processing in memory. And frankly, we don’t care where the processing does occur. Someone wants to push business logic from the Alteryx UI back into redshift or Teradata or Snowflake or SQL server. We’ll allow you to do that. But it provides the horsepower that analysts need.

Now that we’ve liberated data across their enterprise, they don’t always have to go with the server. Although, I will say that the purpose of rolling out the analytics hub was intended to get people to adopt server earlier. And of course the AMP engine is shipping with server, hub and designer.

Bhavan Suri

Got it, no that is helpful and pushing to the technology back. [Indiscernible] it seems like real useful to the incentive for others to sort of expand usage. I just want to quickly on ABA. When you think about sort of the automation piece here. You think about RPA. And you think about hey I’m going to connect a bunch of things and there’s one-time use case and there’s multiple time sort of reiterating that integration. How do you think as to where RPA fits in next to you guys? Or is that sort of a totally separate space? But it feels like RPA hasn’t really adapted to analytics much. But it feels like it could be a good fit here synergistically just trying to think through that process. Thank you.

Dean Stoecker

Great, question. I think that the corollary of RPA to the automation continuum is similar to visualization to the analytic continuum. The automation vendors are I think really important for organizations around the world to understand the impact that automation can have and for us. We actually tend to automate more sophisticated complex processes. The partnership we have formed with UiPath is really very nice. They’ve built some capabilities that allow you to execute bots in Alteryx as part of an analytic pipeline. Both at the front of the pipeline, to go get some data let’s say and at the end to go, do another activity. And so there will be some joint activity with UiPath to probably see some analysis here. We’re excited about the RPA space that opens up the aperture around the third leg of APA and that is a focus on automation.

Bhavan Suri

Got it, thanks guys. Good to connect again and thanks for taking my questions.

Operator

Thank you. Our next question comes from Rishi Jaluria with DA Davidson. Please proceed with your question.

Hannah Rudoff

This is Hannah Rudoff on for Rishi today. Thanks for taking my questions. On first Kevin, maybe could you walk us through the factors that are contributing to the delta between ARR growth and revenue growth?

Kevin Rubin

Yes, sure thank you. It’s a great question. If you remember we’ve spoken for quite some time. Our revenue mechanics and ARR are disconnected. Revenue is driven by bookings which is TCV and an upfront portion based on product mix. And ARR is really just the accumulation of ACV overtime. So the two are very disconnected in that regard.

Hannah Rudoff

Okay great and then second question, how long do you expect it will take to get these newer sales reps back up to the productivity levels. You hope they would be at.

Dean Stoecker

Well its’ progressing pretty quickly. Before COVID we started down the path of modernizing our enablement systems here. As you know we typically front load our quota carriers at the beginning of the year. How we’ve been able to predict COVID’s emergence. We might not have hired quite so many. But we’re right in the mix of modernizing the entire enablement process. And we’re on Phase II of that process and so it won’t be too much longer before we see them, be productive back to historical levels.

Hannah Rudoff

Great, thank you.

Operator

Thank you. Our next question comes from Mark Murphy with JP Morgan. Please proceed with your question.

Adam Beshara

This is Adam Beshara on for Mark Murphy. Thanks for taking my questions. So for one, is there any additional color you guys can provide on the difference just in the general, macro? I guess from a pipeline perspective between April and June.

Dean Stoecker

Well I think the primary difference was as we went into June. Our customers and prospects were faced with internal headwinds of their own. And again I think that’s why we chose to use our other playbooks to help them out. I don’t think that there was – I think there was some change in attitude. But I think the process changed so that attitudes couldn’t actually reveal itself in terms of deals being done.

Adam Beshara

Got it, that’s helpful color. And second, is there any additional I guess detail on the investments you’ll be making for your digital marketing strategy going forward?

Dean Stoecker

Well we’ve actually made lots and lots of changes to it, much of it was also planned pre-COVID. We’ve been investing in our community for the last five years and we have a very, very active community. Again we’ve had a 68% improvement in the monthly active users on community and we know the impact that community has on our customers. They tell us. We help them get up to speed in the data science world. We help them socialize it to their co-workers. It leads to more expansion and when we come out of COVID. We’ll see that expansion I suspect. But we also have done a lot of around new programs in community that would take the place of onsite working days, where we go onsite and workshops with customers. So everything from our discovery program we have lots and lots of people in our Discovery programs, our virtual solution center has done over extraordinarily well more than 1,000 customers spend considerable time with our teams on line. So I think we made the pivot to the virtual world quite well.

Adam Beshara

That’s good. Thank you, guys.

Operator

Thank you. Our next question comes from Brent Bracelin with Piper Sandler. Please proceed with your question.

Unidentified Participant

This is [indiscernible] on for Brent. Dean, I was wondering if you can compare and contrast what you’re seeing right now, with what you saw in the last period of economic uncertainty? It may not be the financial crisis, but what is that telling you about how long it will take for spending level to return normal?

Dean Stoecker

Good question. I’ve been at this for a while. I’ve seen three, I’ll even say four of these events. So this is my fourth event. This one’s different in that it’s kind of hard to predict what’s going to happen next based on what media says and whether there’s going to be people going back to school and back to the office and whether it will emerge again and second wave, that part is a little uncomfortable. But I think the long-term as we believe in the space. It obviously it’s not going to go away. It’s perhaps put a pause button down. But it’s going to reemerge and I actually think it will be just as swift of a reemergence as we had in 2008.

You’ve heard me say on many quarters. In good times people need data science and analytics. In bad times they need them more and it’s a matter of time and yes, I’m pretty confident that in the end. We’re going to win the APA category and we’ll be the leader in the data science and analytics space. And we just may have to wait, a smidge longer.

Unidentified Participant

Thank you, that’s very helpful. And then Kevin, I just wanted to clarify that contract duration remained constant despite adoption licenses. And if so, does that really just reflect the low contribution in the dollar basis of the adoption licenses?

Kevin Rubin

Great question. So when we look at contract duration, it is on a dollar weighted basis. As Dean alluded to, the whole advantage of adoption licenses are that they’re low entry price and they really give customers and opportunity to trial a large swathe of licenses at a relatively low cost. So they not generally have an impact on overall contract duration.

Unidentified Participant

Thank you very much.

Operator

Thank you. Our final question comes from Pat Walravens with JMP Securities. Please proceed with your question.

Joey Marincek

This is Joey Marincek on for Pat. Just quickly on M&A, I was curious as I still [indiscernible] you guys, just any color how you’re thinking about M&A right now?

Dean Stoecker

Sure, thanks for the question. As you know, we did our convert in 2018, we did our larger convert last year. We did specifically to invest in the business and in part be ready for consolidation in the space. We appointed to accelerating consolidation for the last 18 months, two years. I think COVID forces the hand of a lot of players that haven’t found a product market fit and who know that they have to part of an end-to-end platform like ours. So we continue to look at lots of deals that said good companies get bought not sold. And so we’re fairly particular about where we go deep and looking at organization. But I think there’s a huge opportunity. Our thesis is still around three pillars that IP is going to be important effect.

The last acquisition we made Feature Labs last October. We’ve already woven their EvalML engine, their pipe on Open Source engines into both our assisted modeling product and it is part of the same platform. It is part of the productive server that provides auto modeling capabilities that will compete with the data robots and the H2O’s the world, starting next year. And so and starting IP, buying IP is important. Acqui-hires there’s probably lot more people that are available now. So Acqui-hires might not be as critical. But there’s also opportunities to buy meaningful revenue stream in close proximity to our space.

Joey Marincek

Great, thank you so much.

Operator

Thank you. There are no further questions at this time. I’d like to turn the floor back over to management for any closing remarks. You may have.

Dean Stoecker

Thank you, operator. In closing, I want to thank our associates, partners and customers not just for driving business performance, but for driving societal outcomes. Your efforts did not unnoticed and we take our corporate social responsibility quite seriously. You heard about our success with the ADAPT program educating nearly 10,000 humans that have been displaced as a result of COVID-19 and we’re doing considerably more. Through our Alteryx for Good program we have provided nearly 30,000 free licenses of our software to more than 2,300 universities around the world, teaching data science and analytics skills for the 21st Century and we currently support more than 500 not-for-profit organizations in dozens of countries needing our help and doing good with data and analytics. Thank you for all you do. I’m looking forward to updating you all on our business progress next quarter. Thanks and be well.

Operator

Ladies and gentlemen, this concludes today’s web conference. You may now disconnect your lines at this time. Thank you for your participation and have a great day.

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