Flipkart buys parent Walmart’s Indian wholesale business By Reuters

© Reuters. The logo of India’s e-commerce firm Flipkart is seen in this illustration picture

BENGALURU (Reuters) – India’s Flipkart said on Thursday it had acquired parent Walmart Inc’s (N:) local cash-and-carry business, as the e-commerce firm strengthens its wholesale offerings to compete better with Amazon.com Inc (O:).

The deal will allow Flipkart to launch a digital marketplace called Flipkart Wholesale next month, the Bengaluru-headquartered firm said, without disclosing any financial details of the deal.

Walmart, which has been running Best Price wholesale cash-and-carry stores in India since 2009, bought a controlling stake in Flipkart in 2018 for $16 billion.

The brand has 28 wholesale stores, two fulfilment centers and more than 1.5 million members, largely comprising mom-and-pop stores, but Walmart has not been able to make money from this business.

The Flipkart deal, which local daily Economic Times had said https://tech.economictimes.indiatimes.com/news/internet/walmarts-cash-and-carry-biz-may-go-to-flipkart/73570755 was in the offing in January, comes as e-commerce players including Amazon look to woo India’s mom-and-pop stores that are considered the backbone of the economy.

Flipkart also faces competition from local online grocery upstart JioMart, backed by billionaire Mukesh Ambani-led Reliance Industries (NS:), whose digital arm has raised around $20 billion.

India does not allow foreign investors to control and market their own inventory on their e-commerce platforms, which is seen as giving JioMart and other local players an edge in a key growth market for e-commerce.

Walmart India employees will join the Flipkart Group as part of the deal, Flipkart said.

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